Sweet Tooth


While sauntering through the fruits and vegetables section of a big-box department store one day last week, one was struck by an INESCAPABLE fact of modern life.

There are MORE cakes and doughnuts and cookies and pastries sold in the fruit and vegetable section than there are fruits and vegetables.

This is, no doubt, because so much floor and display space in that section is devoted to SWEETS–rather than fruits and vegetables.

This is not something that is rarely seen OR is only seen at one location.  No,this is taking place, whether one is examining the grocery section of a big box retailer or is wandering about the local outlet of a national grocery chain.  The fruit and vegetables (which are generally healthier) are giving way to all manner of SWEETS and baked goods.

Has the reader noticed this?

Why does the reader suppose this is taking place?

This phenomena has been taking place for YEARS–at least since the late the first decade of the 2000s.  It was mentioned in passing a few years ago in these pages.  Additionally, a few years ago, after mentioning this occurrence, an acquaintance  made the guess that the cause MIGHT BE money.

“Maybe they make more money selling cake than they do fruits and vegetables?”

While that is a viable answer, upon closer examination, it appears to be unlikely for a couple of reasons.

1- IF increased profits are the reason (and IF the profits are bigger from cake than fruits and vegetable) than why is this happening NOW?  Why didn’t the clever entrapeneurs who started these national chain stores START OUT with a BIGGER section which featured SWEETS and a smaller section which contained the fruits and veggies?

Maybe these clever entrepreneurs didn’t want to make money?

2- Having worked at big box retailers with grocery sections, national grocery chain stores AND on a farm, this writer had NEVER heard that fruits and vegetables took a back seat to SWEETS in the Profit Department.

3- And why do the sweets pop up among the fruits and vegetables (the only location in a modern grocery outlet that is VERY HEALTHY)?

Again, does the reader have any speculation as to why this is taking place NOW?

Here is something the reader may or may not believe: it IS the end times and Satan, Satan’s workers of iniquity (sin) and the world reach their absolute ZENITH right before Jesus Christ returns to earth and settles their hash.

Therefore, the end times are a time, NOT ONLY of mass deception, but also of appealing to man’s senses and the things which fulfill those sensual desires.  Of teaching the rats, so to speak, to crave their bait.

Such as the sweet tooth possessed by most humans.

And cakes and pies and candy and doughnuts and cookies are ALL sweeter than most fruits and vegetables.

More unhealthy too.

God’s Word has a few bits of advice on eating sweets–which are not only true: they are memorable as well.

“My son, eat thou honey, because it is good; and the honeycomb, which is sweet to thy taste”
–Proverbs 25:13

SO, apparently God is okay with eating sweets?

He is (after all, He loves His creation and enjoys seeing man enjoy himself), but he also has a memorable warning: do NOT become a GLUTTON for sweets.

“Hast thou found honey? eat so much as is sufficient for thee, lest thou be filled therewith, and vomit it.”
–Proverbs 25:16

The world has been teaching end times man (for years) to acquire a taste for SWEETS.

Wonder why?

This did NOT happen years ago in America.

At one time, cola was a once-a-week treat–instead of something to be almost constantly consumed throughout someone’s waking hours.

A popular saying is “The way to a man’s heart is through his stomach.”

Particularly IF that stomach is connected to a sweet tooth.

HAS the reader noticed the erosion of fruits and vegetables by sweets?

WHAT does the reader think about this circumstance?

It is not YET too late: there is still time to change direction (repent), place your faith (hope) for the future entirely on Jesus Christ and enter the kingdom of heaven.

DOES the reader believe he is saved?

Make Your Calling and Election Sure: End Times Survival

DOES the reader believe he is NOT saved?

Time is Running Out: Today is the Day of Salvation


“Moreover, brethren, I declare unto you the gospel which I preached unto you, which also ye have received, and wherein ye stand; By which also ye are saved, if ye keep in memory what I preached unto you, unless ye have believed in vain. For I delivered unto you first of all that which I also received, how that Christ died for our sins according to the scriptures; And that he was buried, and that he rose again the third day according to the scriptures:

And that he was seen of Cephas, then of the twelve: After that, he was seen of above five hundred brethren at once; of whom the greater part remain unto this present, but some are fallen asleep. After that, he was seen of James; then of all the apostles. And last of all he was seen of me also, as of one born out of due time. ”
1 Corinthians 15:1-8

“For I am not ashamed of the gospel of Christ: for it is the power of God unto salvation to every one that believeth; to the Jew first, and also to the Greek.”
-–Romans 1:16

MORE: Eternal Salvation Through Jesus Christ: Salvation Messages from End Times Prophecy Report

[Portions of this piece appeared originally in End Times Prophecy Headlines: February 22, 2021.]

MORE: Eternal Salvation Through Jesus Christ: Salvation Messages from End Times Prophecy Report



by Jeremiah Jameson
–with Mondo Frazier

image:  Photo by Food Photographer | Jennifer Pallian on Unsplash.com

© Jeremiah J. Jameson and End Times Prophecy Report, 2012-20. © Mondo Frazier and End Times Prophecy Report, DBKP 2007-2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jeremiah J. Jameson and End Times Prophecy Report with appropriate and specific direction to the original content.

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